How netElastic Became a Leader in Virtual Broadband Network Gateways (vBNGs)

Rich Sabin vBNG

Marc Andreessen famously said, “Software is eating the world.” Time has proven Andreessen to be prophetic.

We can now say, “Software is eating the network.”

The Road to Software-Based Networks

Network functions virtualization (NFV) is driving the transition to software-based networks. NFV virtualizes network services, such as routers and firewalls traditionally run on proprietary hardware. Proprietary “closed systems,” unfortunately, are expensive, inflexible, and difficult to scale.

Virtual network functions run on commodity hardware, enabling broadband providers to run their network on lower-cost, open x86-based servers instead of proprietary ones. NFV also eliminates the need to have dedicated hardware for each network function.

With NFV, providers can take functions in the network and turn them into software, making them much more flexible and scalable. This means providers can deliver new services on-demand without upgrading or purchasing new hardware.

A Virtualization Use Case: Broadband Network Gateways

A Broadband Network Gateway (BNG) is the access point for connecting individuals (subscribers) to the broadband network. The BNG aggregates traffic from many subscribers and routes it to the network of the service provider. Once connected, a subscriber can access the broadband services delivered by their provider.

Broadband providers traditionally bought hardware-based BNGs from large router manufacturers like Cisco and Juniper. However, these proprietary closed systems suffer from high costs, lack of scalability, and vendor lock-in.

netElastic was one of the first vendors to develop a virtual or software-based broadband network gateway (vBNG). With an extensive software-defined networking (SDN) background, netElastic was founded to help broadband providers transform their networks through network virtualization.

How netElastic vBNG was Developed

Unlike companies that build a product and then look for a market, netElastic went to the market and built a vBNG product.

netElastic built their Virtual BNG from the ground up by working with eight of the top twenty carriers in the world (in addition to many smaller ones). This valuable feedback laid the foundation for the features and functionality of the netElastic vBNG. And today, netElastic continues to develop new vBNG features based on customer feedback.

Nigel Rayneau, CEO of New Zealand-based service provider Ufone, said, “The ability to develop certain features based on our use case is unheard of. I have yet to find another vendor who will implement a fully tested and supported feature into their product in a number of weeks in order to add new functionality or improve existing functionality, and to do so at no additional cost.”

Meeting the Needs of Broadband Providers

In meeting with broadband providers, many expressed a need for the specific benefits NFV delivers, including greater network:

  • Flexibility
  • Scalability
  • Cost savings  

However, since vBNGs typically replace access routers from companies like Juniper and Cisco, some providers expressed concern about vBNG performance. Acting on this input, netElastic and Intel have been working together to maximize Virtual BNG performance. Last year, Intel tested the netElastic vBNG on 4th Gen Intel Xeon Scalable processors. The test results showed vBNG achieved up to 1 Terabit of throughput on a 2RU server.

Intel recognized netElastic vBNG in the Intel® Network Builders Winners’ Circle Program. The Winners’ Circle program aims to reward the most innovative solutions in the Intel ecosystem.

Turning Feedback into a New Product

Customer feedback also led to the development of a new product – Router Manager. The netElastic Router Manager is a user-friendly web-based management application that makes it easy and intuitive for service providers to quickly configure their vBNGs and monitor how the network and vBNG are performing.

“netElastic was one of the first vendors to develop a Virtual BNG from scratch based on service provider feedback, and we’ve been listening to our customers ever since,” said Weixiao Liu, CEO at netElastic. “Based on that feedback, we developed Router Manager to deliver greater visibility into vBNG operations and provide in-depth subscriber information to identify and resolve customer issues faster.”

Focus is Key

As the transition to software-based networks continues, netElastic’s mission is to help broadband providers transform their networks through network virtualization. netElastic is uniquely qualified to do this since netElastic is a pure software company with no allegiance to proprietary hardware. Unlike hardware router manufacturers that sell BNGs and many other products, netElastic is dedicated to Virtual BNG.

netElastic has become a leader by focusing on customers and focusing on vBNG. The power of netElastic’s singular focus on vBNG and our dedication to including the voice of the customer in all product development enables netElastic to deliver innovative vBNG solutions to broadband providers worldwide.

To learn more about the benefits service providers achieve with netElastic vBNG, please read the Ufone case study.